My website sells kettlebells exclusively. Perhaps you're thinking, what is a kettlebell? Well, they are a type of weight employed in exercising. I enjoy these weights, but that isn't why you're reading, or the focus of, this article. You're here to get some knowledge on link popularity. I wasn't aware of link popularity originally, and this was a big fallacy.
The value that Google assigns a link is known as link popularity. Receiving links to your website is a basic part of search engine optimization, or SEO, which you should already know. However, if you were under the impression that all links are weighted equal then you are wrong. Yahoo and Bing give links the same value, but individual links are ranked by an elaborate system with Google. The greater the rank value, the better.
Every page is ranked by Google on a scale of 0 to 10. Google calls this a "PageRank." You might infer from the name that the term refers to the rank of the page, however, it's named for Larry Page, a computer programmer and co-founder of Google. The scale is not ordinal but logarithmic, which means that having a PageRank 1 is ten times greater than PageRank 0. While PageRank 2 is one-hundred times greater than a PageRank 0. A PageRank 10 value is equivalent to ten billion PageRank 0's.
Gaining higher link popularity is contingent on getting other websites to link back to you. Getting a PageRank 10 link back is pretty challenging, and the bevy of PageRank 10's available are incredibly selective about which websites they post links to on their own websites. Generally, if you can convince a PageRank 4 or higher to link back to you, then you are at a major advantage. Google has an online tool to check the PageRank of individual websites.
Instantly, it became clear why my kettlebell website was not receiving a lot of traffic. I had a lot of links, but all the pages linking to me had a PageRank of 1 or 0. My online completion was obviously receiving higher ranked links. I now knew my mission. I had to start receiving higher PageRank links.
The value that Google assigns a link is known as link popularity. Receiving links to your website is a basic part of search engine optimization, or SEO, which you should already know. However, if you were under the impression that all links are weighted equal then you are wrong. Yahoo and Bing give links the same value, but individual links are ranked by an elaborate system with Google. The greater the rank value, the better.
Every page is ranked by Google on a scale of 0 to 10. Google calls this a "PageRank." You might infer from the name that the term refers to the rank of the page, however, it's named for Larry Page, a computer programmer and co-founder of Google. The scale is not ordinal but logarithmic, which means that having a PageRank 1 is ten times greater than PageRank 0. While PageRank 2 is one-hundred times greater than a PageRank 0. A PageRank 10 value is equivalent to ten billion PageRank 0's.
Gaining higher link popularity is contingent on getting other websites to link back to you. Getting a PageRank 10 link back is pretty challenging, and the bevy of PageRank 10's available are incredibly selective about which websites they post links to on their own websites. Generally, if you can convince a PageRank 4 or higher to link back to you, then you are at a major advantage. Google has an online tool to check the PageRank of individual websites.
Instantly, it became clear why my kettlebell website was not receiving a lot of traffic. I had a lot of links, but all the pages linking to me had a PageRank of 1 or 0. My online completion was obviously receiving higher ranked links. I now knew my mission. I had to start receiving higher PageRank links.
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