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Analysis Of Different Aspects Of The Musto Fleece

By Marissa Velazquez


Different cloth lines are set up to provide the masses with specific types of garments. Musto Fleece was established a couple of years by a group of industrial specialists. This group had established itself as merchants of industrial garments. There were the plant specialists who designed the product designs with the help of well-trained garment experts. The firm has grown over the years buoyed by this special brand.

At the time of formation, there was little competition in the industry. Most of the garments and cloths were being hand-produced at that time. The number of firms that had ventured into commercial production was still low. Raw resources required for the setting up of a garment factory were sourced from the regions around the first factory. The cotton, sisal and other resources required were harvested from the local farms.

A lot of fixed costs ha d to be incurred during the first few years of operations. In most regions around the farms, the transport means were very poor. Trucks had to be acquired to transport the raw materials from the farms to the factories. The production plants were operation on basic machines. A few production lines were acquired after some time. This means that the company had to operate for some time before recovering the initial expenses.

People around the local industries slowly started appreciating what was being produced by these industries. The hand woven garments were now getting stiff competition from factory products. The increase in demand for the industrial products made the firm invest in more production lines. The cotton spinning and tanning plants were acquired at this point to increase production.

The firm soon started sourcing for funds to expand out of the Mid-West region. The expanding operations were headed by an ambitious manager who was in charge at that time. As there were few and established financial institutions by that time, getting a loan to the tune of millions of dollars was very hard. The financial help was done by the government partnering with a couple of other banks. Soon, a number of cotton and sisal spinning plants were set up across the East coast belt. These provided the raw materials needed for production of more garments.

Most of the training facilities were also constructed within the factory premises. Others were put up around the spinning mills. These facilities could enroll the company workers and take them through a number of sessions . The training sessions were aimed at equipping the workers with all the required skills and information. Most of the work here was being handled by the plant and factory technicians.

Expansion over the last three decades has been exponential. The industry players have been driving the expansion so as to cash in on the growing demand for the various types of cloths. This has grown the Fleece brand. The growth in demand has spurred the growth in sales leading to a very profitable organization.

The Musto Fleece organization has incorporated a number of key modern things. The advertising of products is now being done online. With the use of the internet, the company can advertise its products to millions across the globe. The ordering is also done through the use of the internet. The management of distribution lines is also done through the use of the internet.




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